After many years of being extremely vigilant about what I was putting in my body, I realized that I never really paid attention to what I was putting on my body. My journey for safer skincare products initially led me to essential oils (you can read all about that here), which I use almost every day as a form of natural healthcare, for safer cleaning products, and mood management. While I 100% stand behind the oils and products that doTERRA offers, they weren't meeting all of my needs. 

Until recently, I didn't realize that I was applying hundreds of toxic chemicals to my skin every day. 

Companies are allowed to use ingredients that have been linked to cancer, reproductive issues, and hormone disruption without listing them on their labels. I wish that I could say that this shocked me, but as I have learned similar things are true about the food industry, I can't say that I was all that surprised. 

I assumed that since we live in a country where most things are regulated, the products I was buying in the store must be safe. But as I learned that regulation does not equal safety when it comes to food or personal care products, I started searching for better options. 

That being said, I've got my routine (spoiler alert: it's super simple) and it works. I'm not interested in making a ton of big changes or adding a bunch of steps to my routine.

BUT if I can make some simple swaps to something that's safer without sacrificing the performance, I'm in! And if it works, and I stick with it, I'm going to share it with everybody!

Beautycounter has a rigorous screening process for all the ingredients used in their products and the science behind why they are or are not good; most products rate a 1 or 2 with the Environmental Working Group. Plus, Beautycounter batch tests their color cosmetics  for heavy metals three times before they become available. That's a pretty big safety committment. 


I occasionally send out safer skincare updates and specials. Enter your name and email below to make sure you don't miss out. 


 
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Why Safer Skincare?

 

Why is it important to consider safer options when it comes to skincare? Here are some facts that might surprise you:

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Only about 10%of the 10,000 chemicals used in skincare products have safety data available. In Europe, there are over 1100 chemicals that are banned, compared to the 30 in the United States. Your skin is the largest organ in your body and it absorbs about 60% of what you put on it. With these numbers, it seems obvious to me that we should be paying more attention to what we put on our bodies. 


A 2013 study published by the UC Berkeley's School of Public Health noted that lead, cadmium, chromium, aluminum, and five other meals were found in several popular brands of lipstick and lipgloss. The study noted that the presence of the metals is not the issue, but the concentrations at which they are found. Some were found at concentrations that could have long term effects on health and the study advised caution for children as meals such as lead are particularly dangerous for their growth and development. 


There's tons of data indicating that serious health issues are increasing and that these issues (including asthma, learning disabilities, cancer, and infertility) are partly due to exposure to toxic chemicals. The worst part is that the Food and Drug Administration (the agency that regulates cosmetics), who we assume is trying to keep us safe, allows companies to use chemicals that are known to be harmful (lead, formaldehyde, and phthalates) in the products that we put on our biggest organ every since day. 

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We deserve better!

Which is why I have partnered with Beautycounter

At Beautycounterwe've banned more than 1,500 ingredients to set a new health and safety standard. The best part is that these products perform as well as any premium shampoo, lipstick, or face wash on the market. I fell in love with Beautycounter not only because their products are safe and high performing, but because I wanted to work with a company that was working towards that same goal as I am, getting safer products in the hands of everyone.

Check out this short video to learn why I have chosen to align myself with this company.

 
 
 

Let's talk products...

Beautycounter is dedicated to creating a performance product performance as much as they are to creating a safe product. After trying several non-toxic cosmetic brands, I'm here to tell you that finding non-toxic ingredients and products that perform as advertised are extremely rare. In general, safer skincare is a toss up between companies that use 100% organic ingredients, and products that actually work. Beautycounter uses both synthetic and organic ingredients, one thing they never do is compromise the safety of their customers. 

Beautycounter has developed a groundbreaking and rigorous ingredient screening process that looks at data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure and more. Much like the other company I work with, doTERRA, all Beautycounter products are rated between 0-2 on EWG’s Skindeep database (which is my go-to resource for researching product safety)! These products work as well as the products you are already using. The difference is that they lack the chemicals that are dangerous to your health.

Beautycounter is my go to for face wash, moisturizer, and cosmetics (specifically lip gloss and eyeliner). 

Prior to using Beautycounter products, I hadn't washed my face in two or three years. Previously,I oil cleansed with coconut oil. Until I tried the Charcoal Cleansing Bar from Beautycounter.

This soap helps breakouts to CALM THE EFF DOWN much faster than they would on their own. Like less pain and less redness in two days instead of four or five. That's a big freaking deal to me. 

Here are a few of my favorite Beautycounter products that I use daily!

 
 

Charcoal Cleansing Bar

This soap clarifies and detoxifies our skin by pulling out dirt, impurities and excess oil, without drying. It uses organic witch hazel for toning, antioxidant-rich organic green tea to calm inflammation and organic coconut oil and sunflower oil to hydrate our skin. This was the first product I tried and was a skin game changer for me!

 

Balancing Charcoal Mask

So I don't use this everyday, but this was the second product I ever tried and combined with the charcoal bar, completely changed my acne-prone skin. I use it once a week to keep my skin clear and happy.

I also use this for spot treatment in addition to an all over face mask. 

 

Tint Skin Foundation

Finally, a nontoxic makeup that actually works! Beautycounter's makeup comes in great colors and feels light on your skin. My favorite part is that it doesn't clog up my acne-prone skin. 

The best part is that it stays on and looks great all day. You can finish it with the mattifying powder or any of the sprays. 

Lip Gloss

Lipstick & lip gloss are some of the most toxic products on the market, and since they go on your lips you can almost guarantee that you ingest them! 

I love this lip gloss, it goes on smooth, looks great, comes in good colors (there's a new bare shimmer color that's amazing), and it's safe to use on/near your mouth!



3 WAYS TO JOIN BEAUTYCOUNTER


1. SHOP AS A CUSTOMER

Become a customer and start swapping out your beauty products and cosmetics to safe, non-toxic versions from Beautycounter. Vote with your dollars and support companies that are working hard to change the beauty industry!


2. JOIN AS A "BAND OF BEAUTY" MEMBER


3. Are you passionate about our mission and ready to spread the word? 

Join as a consultant and save 25% off your own orders and take advantage of the opportunity to earn some additional income by educating others about the skincare industry and how to make safer choices.

Some consultants earn a full time income, while others do it on the side to share their passions and supplement their regular income. It is very flexible and can be whatever you want it to be!

We are a direct retail company (not an MLM), we do not require that you spend a minimum amount on products every month. We have a low start-up fee of $85 (which you will earn right back!).

This is the right time to join Beautycounter! We are growing fast - we grew 350% last year! Most consultants are the first in their area and are able to build their business and spread the word quickly!

We offer tons of support on our team and we will coach you in how to educate others and run a successful business!

  • Click this link and then scroll down to the middle of the page to "Join the Mission: Become a Consultant"
  • Enter your email and other required info to create your account. It will say Choose a Mentor and give you an option for the default, which is “BeautyCounter HQ.” Under that, click Select a Different Mentor and put in Martha Rosenstein in the first and last name section.
  • Add your Enrollment Kit into your cart – this is the package they require you to purchase if you want to be a consultant.
  • If you would like, you can add one of the special Enrollment product packages to your shopping cart at a discounted price (this is not required!).
  • Finish the enrollment page and place your order.

Questions?

If you have questions, you can email me at hello@marthaflorence.com or you can schedule a 30 minute call with me by following this link


I am very passionate about eating a healthy, nutrient diet void of toxins and helping to inspire others to do the same. The natural next step for me was to start cleaning up other aspects of my life – household-cleaning supplies and skin care came next. I am thrilled to have discovered a brand that I love, trust and can really get behind!